Course Details

This course is appropriate for a wide range of professionals but not limited to:

• Strategy Directors and Planning Professionals
• Senior Managers and General Managers
• Executives involved in annual business planning
• Business Development and M&A Specialists

• Expert-led sessions with dynamic visual aids
• Comprehensive course manual to support practical application and reinforcement
• Interactive discussions addressing participants’ real-world projects and challenges
• Insightful case studies and proven best practices to enhance learning

By the end of this course, participants should be able to:

• Conduct a rigorous external and internal analysis to identify strategic options.
• Apply core strategic frameworks (e.g., Porter’s Five Forces, Blue Ocean) to determine competitive positioning.
• Formulate a clear, inspiring, and concise strategic statement (vision, mission, values).
• Translate strategy into measurable Key Performance Indicators (KPIs) and operational plans.
• Master the process of strategic resource allocation and budgeting.
• Communicate the strategy effectively to gain organizational alignment and commitment.

DAY 1

Strategic Foundations and Analysis

• Welcome and introduction
• Pre-test
• Defining strategy: Choice, trade-offs, and competitive advantage
• The strategic planning cycle and governance
• External analysis: Market trends, PESTEL, and scenario planning
• Internal analysis: Core competencies, value chain, and resource assessment

DAY 2

Competitive Positioning and Formulation

• Applying Porter’s Five Forces and Value Chain analysis
• Exploring Blue Ocean Strategy: Creating new market space
• Developing and evaluating strategic options and choices
• Formulating the core strategic statement: Mission, Vision, Values

DAY 3

Strategic Alignment and Planning

• Translating the strategy into measurable goals (Objectives and Key Results - OKRs)
• Designing the organizational structure to support the strategy
• The importance of strategic alignment across functions
• Managing and prioritizing the portfolio of strategic initiatives

DAY 4

Execution and Resource Allocation

• The execution challenge: Linking strategy to day-to-day operations
• Techniques for strategic budgeting and capital allocation
• Developing a clear communication and engagement plan for strategy rollout
• Identifying and managing the key risks to strategy execution

DAY 5

Measurement, Review, and Sustainability

• Designing the Balanced Scorecard and selecting key strategic KPIs
• Establishing a process for continuous strategy review and adaptation
• Developing a personal action plan for strategy leadership
• Post-test
• Certificate ceremony